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Tsu for charity
Some of you may have recognised that I am posting about the social network tsu some times. A lot of people do not understand why I do love this platform. Here a try to explain one part of it.What is...
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How to write blog posts efficiently
Write blog posts efficientlyBlog posts made easyFor the lazy people like me here is a formula for writing quality, in-depth blog posts in an efficient manner:Step 1: Create an OutlineIf you have the...
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The Importance of Brand Journalism
Importance of Brand Journalism People tend to mix up brand journalism, storytelling and content marketing. Despite having some overlap, these three techniques serve differing purposes in...
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The Power of Free
Are freebies all that they seem? The following post explores the ‘power of free’ and why there are some offers that you should take a moment to consider before you dive in head first.It would appear...
View ArticleThe Fundamentals of Brand Journalism
Here my second post in a serial on brand journalism. Brand journalism is a philosophy that many think is the future of PR. It allows brands to become an authority in their area of expertise, by...
View ArticleTraditional Brand Journalism
Brand journalism, content marketing and storytelling – Are these just ephemeral marketing hypes of the communication industry in the 21st century?Absolutely not! There are a number of examples from the...
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Tsū – your network for CSR?
Tsū – your network for CSR? The new leading Corporate Social Responsibility social engine celebrates the first 12 monthsThere are tons of guides and opinion pieces advising you and asking you which...
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WowApp – the alternative to WhatsApp
Some of you may have realised that there are a lot new social media networks that try to give back earnings to their users. This concept of rewarding clients for their activity is in my opinion the...
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How Corporate Blogging Has Evolved
Blogging outside the US? ‘Corporate blogging is not existing outside the US.’ Many Europeans might disagree on the above sentence – but let me reassure you: this is not a recent statement. It is from...
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Career in Public Relations and Communications?
Public Relations – an old fashioned career path in digital times – do you agree or not? Reasons why you should consider a career in Public Relations There are some essential new areas of activity that...
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Donate your data – digital footprint
Digital footprint In the future it will be possible to donate our personal data to charitable causes. All sorts of data is recorded about us as we go about our daily lives – what we buy, where we go,...
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Bitcoin mining less profitable
Bitcoin mining is about to become a lot less profitable was the conclusion by Bill Buchanan (from Edinburgh Napier University) 8 months ago. In the following you can read his article. I just re-started...
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Bitcoin Guide for Newbies
How To Get Started with Bitcoins and digital currencies – Bitcoin Guide for Newbies Bitcoin Guide A beginner’s guide (this is how I started with digital currency) in progress. How you get these...
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The Importance of Brand Journalism
Importance of Brand Journalism People tend to mix up brand journalism, storytelling and content marketing. Despite having some overlap, these three techniques serve differing purposes in marketing....
View ArticleThe Fundamentals of Brand Journalism
Here my second post in a serial on brand journalism. Brand journalism is a philosophy that many think is the future of PR. It allows brands to become an authority in their area of expertise, by...
View ArticleTraditional Brand Journalism
Brand journalism, content marketing and storytelling – Are these just ephemeral marketing hypes of the communication industry in the 21st century? Absolutely not! There are a number of examples from...
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